Video of two Russian men climbing into an inflatable ball and rolling down a Russian mountain on a ride that would take them over a cliff, into a ravine, on to a frozen lake and cause one of the men's death, is getting a lot of views today.
Many signs are in the Cyrillic alphabet. The men and women sitting in the cafes are speaking Russian. The shops sell vodka, black bread, pickled herring and Russian-brewed Baltika beer. You have to pinch yourself to remember where you are.
This scene, with all its echoes of the former Soviet Union, is not in St. Petersburg or Vladivostok, or anywhere else in that vast sweep of bleak northern lands. It is in Ashdod, Israel, a palm-lined, pastel-colored port city that sprawls along the mild shores of the Mediterranean.