© 2024
NPR for Northern Colorado
Play Live Radio
Next Up:
0:00 0:00
Available On Air Stations

VIDEO: Loveland Pass Appears In Commercial, Colorado Calls Shenanigans


Beautiful vistas, well-known mountain passes, expensive sports cars, and a chance to hit the slopes. Just another day in Colorado...


It's your average promotional spot selling tires and an amazing car that offers grip beyond compare right? The skilled supercar driver pitted against the swagger of the snowboard champion in a race down the mountain in a classic Top Gear inspired challenge.

Eagle-eyed viewers, locals, or lovers of Loveland may be able to spot some inconsistencies. Commentors on YouTube were also quick to howl disapproval:

Nicholas Winn - I'm at loveland every weekend and can identify 85% of these video snowboarding scenes. Here's a list of locations. ZigZag off Chair 3 / Terrain Park off Chair 6 / Auxiliary Parking Lot (Can tell by the dumpster in the background) jsmillie - love that random groomer and rail in the "loveland pass backcountry" ThatOneKidThatSkis - I'm from the mountains of Colorado, and Loveland is my local mountain. The pass that she supposedly rode down is in a completely different place from where she was actually filming (for 90ish percent of her shots.) If you're gonna do something like this do it right.

While the internet is a notoriously hard place to try to impress people, they have a point. Coloradoans know our mountains. Even better, Google has mapped our mountains and our ski areas, so there's no excuse.

You can take a look for yourself, there isn't anywhere to ski safely (groomers, orange boundary markers, rails, etc.) from the sign at the summit that would take you toward Loveland Ski area - unless you stick with US 6.

Tricks of editing aside, I'll admit that I held my breath when Rhys Millen drifted around the hairpin turn climbing Loveland Pass. As any other Coloradoan also knows, Loveland Pass and other mountain roads can be a white knuckle drive in the winter.

So to review, Colorado is mildy impressed - but don't try and tell us how our mountains work, OK?

Spotted on Reddit, h/t to r/denver.

I’m not a Colorado native (did you know that "I'm from Missouri" means "I'm skeptical of the matter and not easily convinced?") but I have lived here for most of my life and couldn't imagine leaving. After graduating from Colorado State University, I did what everyone wants to do; I moved to the mountains and skied, hiked, and hid from responsibility! Our listeners in the mountains may know me from my time in Steamboat Springs and Vail or as the voice of the Battle Mountain Huskies Hockey team in Vail.
Related Content