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Colorado Gets New, More Colorful Logo

Gov. Polis
Scott Franz
Capitol Coverage
Gov. Polis unveils the new state logo at a press conference on March 26, 2019.

Colorado has a new, more colorful state logo.

Gov. Jared Polis unveiled the image, modeled on the design of the state flag, to reporters Tuesday at the state Capitol. It will replace the green snow-topped triangular mountain that debuted in 2013 at a cost of $2.4 million.

Polis said the new image was developed internally at no additional cost and has been used by the state's economic development office to promote Colorado for over a year. It has mountains too but also an evergreen tree along with some yellow to symbolize the state's sunshine and wheat crops, blue for its water and red for its soil and rocks.

Polis said the new image better represents the whole state and will be phased into use as materials with the old logo need to be replaced.

Copyright 2019 Associated Press. All rights reserved.