The casting call’s location wasn’t glamorous but it would do the job.
Sporting an oversized Bronco’s jersey, Shannon Hawley passed out consent forms to a group of a dozen students at a McDonald’s in Greeley. The ad he’d posted on Facebook about a week before had paid off.
“Weld County, Colorado,” the post read. “I am looking for teenage boys and girls to be part of a very powerful social media commercial addressing suicide prevention.”
It went on to list the casting call’s time, date and location.