Back in February, David Sislowski was sitting at a coffee shop in Windsor when a friend suggested he make an Instagram account for his mayoral campaign. That must be a joke, the former corporate lawyer thought. He’d never even used the app before.
After some resistance, the friend walked him through the process of setting up an account. He took a selfie and posted it, thinking the whole thing was kind of funny.
“Looking back, it was a smart move,” he said. Within a few short weeks, all of his in-person campaign events were cancelled to help slow the spread of the coronavirus.