With an endorsement from first lady Michelle Obama for its effort, Walt Disney Co. confirmed this morning that it is going to apply new standards to food ads aimed at children and their families during programming for kids. The entertainment giant says it will try "to inspire kids to lead healthier lifestyles."
NPR's business news starts with Disney delving into nutrition.
Today, Disney comes out with nutritional standards for food advertised across its platforms. The company has taken flack for contributing to the obesity epidemic by airing ads for junk food that targets kids.
This move marks a dramatic change, but the company's chairman told The New York Times, quote, "this is not altruistic; this is about smart business." Transcript provided by NPR, Copyright National Public Radio.
If nothing else, New York City Mayor Michael Bloomberg has apparently done President Obama a favor.
His Honor's proposed ban on the sale of supersized sugary fountain drinks in his city made the mayor, at least for some, the epitome of Big Government excess, a place many critics, particularly conservatives, typically reserve for the Obama.