Liberal billionaire Tom Steyer has spent an astonishing $58 million this election cycle, more than any other donor in the traditional, fully disclosed part of the political system. He recently gave $15 million to a superPAC.
Latinos make up about twenty percent of Colorado's population and continue to be a highly courted voting bloc. It's a group that more frequently votes for Democrats, but Latinos also turn out less often in midterm elections like 2014.
Republicans have long been trying to make inroads with Latino voters – especially in competitive states like Colorado – where a small number of votes could swing key races for the U.S. Senate and Governor.
Colorado's voters continue to be pounded by multimillion dollar political advertising campaigns, often with the two candidates or issue opponents fairly evenly matched, with no respite in sight until Election Day.
But on one particular issue the campaign ads are entirely lopsided. Labeling genetically modified food, commonly called GMOs – meaning "genetically modified organisms" – is on the ballot as Proposition 105, and has become a nearly $12 million issue.