Richard Branson is not your average entrepreneur. He dropped out of school at 15 and, despite suffering from dyslexia and attention deficit disorder, went on to found Virgin Group, a business empire that includes airlines, cellphone companies, banks, hotels, health clubs and even a space travel business.
Pat Henneberry is an airline's dream customer. She flies all week, every week, and buying an $800 ticket so that she can have full flexibility is standard operating procedure. She's an American Airlines platinum customer. But she is fed up with the endless delays and cancellations.